Measuring the Networked Nonprofit – Simple Steps for Measuring Social Media Results
Thursday, February 28, 2013 11:00 AM – 12:00 PM (Eastern)
Nonprofits spend considerable time creating and curating content to share on Twitter, Facebook, and other social networks. But most groups aren't properly measuring whether these efforts are worth the time and cost. And it can seem like a daunting task to put together an effective strategy for collecting and analyzing data about your social-media efforts.
How does one know where to begin? During this CharityHowTo.com webinar, Beth Kanter, co-author of Measuring the Networked Nonprofit will discuss how to measure the return on social-media investments. Attendees will learn how to do more than just count friends and followers. She will explore how to identify what data is available and how to collect and analyze these numbers so that you can make smart decisions about your social-media strategies.
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